Intentionality is a deliberate lifestyle choice that involves thoughtful action in the pursuit of a goal while sticking firmly to a set of values and beliefs. Those beliefs and values, as defined by Over Everything Athletics Club, include integrity, honesty, self-awareness, accountability, resilience, courage, and purposefulness. There is an understanding that failure is a part of the process and failure that occurs as a result of intentional action is viewed as an opportunity for growth.